Privacy and Cookie Policy


Privacy Statement


This notice in accordance with Article 13 ff. GDPR (General Data Protection Regulation) serves to fulfil the obligation to provide information about the collection of personal data.
The protection of your privacy and personal data is very important to Avantgarde Gesellschaft für Kommunikation mbH. We also pay great attention to this aspect when carrying out our internet activities. For this reason, our privacy protection practices fully comply with valid data protection regulations and other legal provisions.

We use technical and organizational security measures in order to best protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised third parties and continually optimise these measures in accordance with technological and legal developments.

In this privacy policy, we inform you how, to what extent and for what purposes Avantgarde processes your personal data when you use our services and the G-Class Experience website.

  • 1. Name and contact information for the controller according to Article 4 (7) GDPR:

    Data processing on this website is carried out by the operator and website owner.

    Avantgarde Gesellschaft für Kommunikation mbH

    represented by management
    Atelierstraße 10
    81671 Munich

    (hereinafter referred to as “Avantgarde Gesellschaft für Kommunikation mbH”, “G-Class Experience”, “we”, “us”).

  • 2. Contact information for the Data Protection Officer

    Avantgarde Gesellschaft für Kommunikation mbH

    Nico Lepel
    Atelierstraße 10
    81671 München
  • 3. Processing of your personal data: purposes, legal basis and recipient

    Data protection deals with the area of personal data. Personal data is information that can be assigned to an identified or identifiable person, such as a name, address, email address or telephone number. Sensitive data (e.g. health data) is subject to special protection. Your data will only be collected and processed in so far as you voluntarily provide your personal data. In particular, this refers to the following situations:

    3.1. Reserving and booking services via our Service Centre (processing for the performance of a contract pursuant to Article 6 (1) (b) GDPR)

    It is possible that additional services are reserved or booked via our Service Centre. The respective GT&Cs apply to these additional services. The personal data provided to us within the scope of your reservation or booking are only used to complete the reservation or booking (see Article 6 (1) (b) GDPR). If a payment function is offered, the payment data is exclusively used for processing the payment.

    3.2. Advertising (processing on the basis of consent pursuant to Article 6 (1)(a) GDPR)

    We use your data that you provided to us within the scope of the event or by another means for advertising purposes to the extent allowed by law. If we contact you for advertising purposes, this will only take place (except via post) using the communication channels to which you have provided your consent. In this respect, we use your data for the following purposes:

    • Quality assurance: In order to continuously improve our services and products for you, we carry out surveys to ascertain your level of satisfaction and your experience of our contractual relationship.

    • General and personalised advertising.

    You will find more detailed information about this topic and your rights to object to the processing of your data or to withdraw you previously issued consent in the section Your rights (point 8).

  • 4. Data processing to enable use of the website

    4.1. If you use our website, we collect the data necessary to enable your respective use of the website (usage data). This includes your IP address and data about the beginning, end and object of your use of the website, as well as identification data in some cases (e.g. login data if you log in to a secure area of the website). In addition, this includes technical data transmitted by your end device such as the device ID. This data helps us to provide our services and tailor them to the needs of users. As a general rule, this data is deleted as soon as it is no longer required. Please see below for information on the processing of anonymous usage profiles.

    If you would like to prevent cookies from being set, all standard browsers offer corresponding settings for blocking and deleting cookies. Blocking cookies could, however, prevent you from accessing our website or accessing the full extent of the services offered on the website.

    4.2.Saving information on an end device

    If you use our website, it is possible that information will be saved to your end device. This information allows us, for example, to recognise you when you visit the website again. We can thus ensure that the website functions better and, for example, prevent you from having to repeatedly log in to the website or carry out a usage analysis (see section 4.3).

    4.2.Usage profiles (tracking) for the purposes of advertising, market research and improving the website

    For advertising and market research purposes and to design our website so that it is as enjoyable to use as possible, Avantgarde uses Google Analytics to analyse the usage of the website. For this purpose, data about the usage of the website (i.e. regarding how you navigate through the website and what functions you access) are saved in anonymous user profiles. This allows us to further develop our website and better tailor its contents to your needs. These anonymous usage profiles are not linked to personal data.

    4.3. Nutzungsprofile (Tracking) zur Werbung, Marktforschung und Verbesserung der Website

    Zur Werbung, Marktforschung und um Ihnen die Nutzung unseres Online-Angebotes so angenehm wie möglich zu gestalten, verwendet Avantgarde Google Analytics zur Nutzungsanalyse. Hierzu werden Daten über die Nutzung der Website (also dazu, wie Sie sich durch die Website bewegen und welche Funktionen Sie aufrufen) in pseudonymen Nutzerprofilen gespeichert. Dadurch können wir unsere Website weiterentwickeln und die Inhalte noch besser auf Ihre Bedürfnisse abstimmen. Die pseudonymen Nutzungsprofile werden nicht mit personenbezogenen Daten zusammengeführt.

    Google Analytics

    This website uses Google Analytics, a web analysis service provided by Google Ireland Limited. (“Google”). Google Analytics uses so-called "cookies". These are text files that are saved on the user's computer and enable an analysis of the usage of the website. The information collected by the cookie about the usage of this website by the user is generally transferred to and stored on a Google server in the USA. The IP address is made anonymous using the function “anonymizelp” or “ga(‘set’, ‘anonymizeIp’, true)” before it is transmitted to Google.

    The IP address transferred by your browser during the use of Google Analytics is not combined with other data from Google. The user can prevent cookies from being saved on their computer by changing the corresponding setting in their browser software; we expressly inform you, however, that you may not be able to use the full scope of all of the features of this website in this case. Furthermore, the user can prevent the collection of the information generated by the cookie that is related to their use of the website (including their IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin that can be found under the following link:

    Further information on the privacy policy and functionality of Google Analytics can be found at

    4.4. Cookies

    Cookies are small text files that are used by websites to make the user experience more efficient. According to the relevant laws, we can store cookies on your device if they are absolutely necessary for the operation of this website. We require your permission for the use of all other types of cookies. This website uses different types of cookies. Some cookies are placed by third party services that appear on our website. You can change or withdraw your consent issued in the cookie declaration on our website at any time. Our privacy policy provides you with more information on who we are, how you can contact us and how we process personal data.

    Your consent applies to the following domains:

    This website uses cookies.

    This website uses cookies to optimize and to improve the website, as well as to enable the availability of certain functions. If you continue to use this website, you agree to our use of cookies

    Cookies are small text files that can be used by websites to make a user's experience more efficient.

    The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

    This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

    You can at any time change or withdraw your consent from the Cookie Declaration on our website.

    Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

    Your consent applies to the following domains:


    These cookies are necessary for the correct operation of the website. Without their activation the shopping is not possible.

    • PHP Session Cookies
    • Frontend cookies for the shopping cart
    • GDPR cookie to protect your privacy

    Cookie Name Cookie Laufzeit Cookie Beschreibung
    gdpr_data 1 Jahr all GDPR Information
    form_key   form_key
    section_data_ids   section_data_ids
    product_data_storage   product_data_storage
    mage-translation-storage   mage-translation-storage
    mage-translation-file-version   mage-translation-file-version
    private_content_version   private_content_version
    mage-messages   mage-messages
    store   store
    warning-notice-informed 1 Tag  
    X-Magento-Vary 1 Stunde X-Magento-Vary
    mage-cache-sessid 1 Tag mage-cache-sessid
    mage-cache-storage 1 Tag mage-cache-storage
    mage-cache-storage-section-invalidation 1 Tag mage-cache-storage-section-invalidation
    mage-messages 1 Tag mage-messages
    product_data_storage 1 Tag product_data_storage
    recently_compared_product 1 Tag recently_compared_product
    recently_compared_product_previous 1 Tag recently_compared_product_previous
    recently_viewed_product 1 Tag recently_viewed_product
    recently_viewed_product_previous 1 Tag recently_viewed_product_previous

    Marketing, Tracking and Analysis Cookies 

    These cookies are generated by web services that provide information about user behavior, play out personalized content or measure the success of advertising.

    • User Tracking Services (e.g. Google Analystics, Etracker, etc.)
    • Conversion Tracking (e.g. AdWords Conversion Tracking, Facebook Pixel)
    • Remarketing Tools (e.g. Google Analytics Remarketing)

    Cookie Name Cookie Laufzeit Cookie Beschreibung
    _ga 2 Jahre

    Google Analytics Tracking - Unterscheidung von Besuchern

    _gat_UA-141526430-1 6 Minuten

    Google Analytics Tracking - enthält den eindeutigen Google Analytics Account

    _gid 1 Tag

    Google Analytics Tracking - Unterscheidung von Besuchern

    _fbp 90 Tage

    Wird von Facebook genutzt, um eine Reihe von Werbeprodukten anzuzeigen, zum Beispiel Echtzeitgebote dritter Werbetreibender.

    fr 90 Tage

    Wird von Facebook genutzt, um eine Reihe von Werbeprodukten anzuzeigen, zum Beispiel Echtzeitgebote dritter Werbetreibender.

  • 5. Transferral of data to third parties

    We only transfer the data described in sections 3.1 and 3.2 to third parties to the extent that this is necessary to reserve or provide the services or additional services, including invoicing, and insofar as this is legally prescribed (see Article 6 (1) (a) and (c) GDPR).

    In the context of the purposes described in sections 3.1 to 3.2, the data described there is transferred to service providers who work for us and support us in particular in delivering the required services (e.g. IT service providers). In addition to their legal obligations to comply with all data protection regulations, we require these service providers to agree to other binding contractual provisions regarding data protection. These provisions normally include an obligation for their role as a processor according to Article 28 (3) GDPR.

    Insofar as it is legally permissible, we also transfer personal data to the following external service providers:

    • Banks and providers of payment services for the invoicing and processing of payments

    • IT service providers for the maintenance of our IT infrastructure

    • Collection service providers and lawyers for legally enforcing the collection of debts and claims. If personal data are transferred to a collection service provider in the case of a debt collection, we will inform you of this fact before the intended transfer of data takes place..

  • 6. Erasure

    We erase your personal data as soon as they are no longer needed for the purposes for which they are processed and to the extent that it does not contradict any statutory retention periods.

    In order to contact you for advertising purposes, we store your data until you object to its usage, withdraw your consent or contacting you is no longer legally permitted. We store your other data for as long as it is required to perform the specific purpose (e.g. performance or processing of a contract) and erase it when it is no longer required for this purpose.

  • 7. Data security

    Avantgarde has taken the necessary technical and organisational measures to protect the personal data you have made available to us from loss, destruction, manipulation and unauthorised access.

    All of our employees and all persons involved in processing this data are obligated to comply with the GDPR, the BDSG (German Federal Data Protection Act) and other laws relevant to data protection and to handle personal data confidentially. Our employees have been given appropriate training in this respect. Both internal and external checks ensure compliance with all processes relevant to data protection at Avantgarde.
    In order to protect the personal data of our users, we use a secure method of data transmission based on strong encryption to communicate between our servers.

  • 8. Your rights

    Avantgarde Gesellschaft für Kommunikation mbH, Atelierstrasse 10, 81671 Munich, Germany, is responsible for the processing of your data. You can request information about the data saved about you by Avantgarde at any time free of charge and – insofar as the legal requirements exist – request the rectification, erasure and restriction of the processing of this data. To the extent that Avantgarde processes your data for a legitimate interest, especially for the purposes of advertising, you can exercise your right to object to the processing of this data. The GDPR explains whether and to what extent these rights exist in each individual case and what conditions apply.

    In addition, the GDPR grants you a right to data portability under certain circumstances. If you have given us your consent for the processing of your data, you can withdraw this consent at any time with future effect. Upon receipt of the notification of your withdrawal of consent, we will no longer process your data for the purposes covered by the consent. Please send the notification of your withdrawal of consent or objection to advertising to:

    Avantgarde Gesellschaft für Kommunikation mbH
    Atelierstraße 10
    81671 München

    In order to exercise these rights and for any other questions relating to data protection, please contact our Data Protection Officer (see section 2). To enable us to quickly process your request, we recommend that you send us your first name and surname, as well as your email address if you have one.

    You also have the right to object to the responsible data protection supervisory authority. The authority responsible for our company is the Bavarian Data Protection Authority, Postbox 606, 91511 Ansbach, Germany. If you have any questions or complaints regarding data protection at Avantgarde, we recommend, however, that you first contact our Data Protection Officer.

  • 9. No automated individual decision-making

    We do not use your personal data for automated individual decision-making in the sense of Article 22 (1) GDPR.

  • 10. Links to websites operated by third parties

    The website for the G-Class Experience may contain links to websites operated by third parties. Please note that the privacy policy published by Avantgarde (G-Class Experience) does not apply to these other websites.

  • 11. Modification of the privacy policy

    New legal regulations, corporate decisions or technical developments may require modifications to our privacy policy in some cases. The privacy policy will then be adjusted accordingly in such cases. You will automatically be provided with the latest version if you have an active internet connection.

As of December 2019